Local Assembly Member Paul Davies has welcomed the latest campaign by Royal Mail and Trading Standards to tackle scam mail. The two organisations are improving processes for cancelling the contracts of companies that send fraudulent mail and training postmen and women to report scam mail.

Mr Davies said, "I'm pleased that Royal Mail and Trading Standards are joining forces to tackle this very serious issue. Sadly, more than 2,500 scams were reported to Trading Standards in Wales between February 2012 and February 2013 and the very sad fact is that any one of us could fall for a scam, but it is the elderly who are often targeted and are susceptible to being cheated. In areas like Pembrokeshire, where there is a high proportion of elderly residents, victims are often socially isolated, over-trusting and in some cases affected by illnesses such as dementia.

He added, "Unfortunately, these vulnerable people are key targets – and so it's important that all organisations work together to tackle scam mail. I'd also like to urge the people of Pembrokeshire to look out for friends, family or neighbours who might be in danger and to consult with the Royal Mail or Trading Standards if they are worried that someone they know is being targeted and scammed."