Preseli Pembrokeshire Assembly Member Paul Davies is calling for support for the Welsh red meat industry, following the launch of the Welsh Conservatives Charter for Red Meat this week. The Charter includes a call for a voluntary code of practice for supermarkets to dedicate a section of floor space to Welsh beef and lamb.

Following Mr Davies' visit to the Royal Welsh Show at Builth Wells, he said, "The red meat industry is of huge importance to the Welsh economy and I'm delighted to promote our Red Meat Charter, which takes steps to ensure the industry's sustainability. In Pembrokeshire, we have many quality food producers, with an exceptionally high standard of produce – and I'm proud to support moves to see more of that produce on shop shelves."

He added, "The Charter also works alongside the Welsh Conservatives vision for local produce, launched last year. The vision for Welsh produce promotes local foods, supports food tourism and encourages eating in season – and with so much fantastic Pembrokeshire produce at the moment, there's no better time to support your local butcher as well."