Preseli Pembrokeshire Assembly Member Paul Davies is supporting Scams Awareness Month this July, with the theme "Don't be Rushed, Don't be Hushed". The campaign aims to stop people being rushed into hasty decisions by scammers and to end victims being hushed into silence by a sense of shame, foolhardiness, or weary acceptance.

Mr Davies said, “I’m pleased to support Age Cymru, who is working with Trading Standards and Citizens Advice in Wales to raise awareness of scams during Scams Awareness Month. We must do all that we can to ensure that vulnerable older people are protected from professional scam artists, particularly in our more rural areas where there is a high proportion of elderly residents, who are often socially isolated and over-trusting.”

He added, “If an offer sounds too good to be true, then it probably is. That’s why I’d like to urge everyone to look out for friends, family or neighbours who might be at risk and consult with the Citizens Advice Bureau or report it to Trading Standards if you’re worried that someone you know is being scammed.”