A Haverfordwest inventor so impressed local AM Paul Davies with his business idea that he's backing him all the way.

Andrew Reason spent 12 years perfecting the Reason washing machine which loads via a pullout drawer, takes twice the amount of washing of a normal machine and yet uses just a fraction of the power and water.

After a visit to the Reason HQ in Withybush Industrial Estate Mr Davies was so impressed that he invited Welsh Economic Development Minister Ieuan Wyn Jones to visit (both are pictured at the HQ).

"You don't have to bend down to fill a Reason washing machine because of the pull‐out draw," explained Mr Davies.

"It then weighs the laundry and only uses the amount of detergent, water and heat that it needs, making it extremely eco‐friendly." Ieuan Wyn Jones spent nearly an hour at the factory inspecting the new machine and chatting to the inventor.

"I was struck by not just Andrew's entrepreneurship but also his enthusiasm and green credentials," said Mr Davies. "To come up with something so unique and get it into production is quite an achievement."