Preseli Pembrokeshire AM Paul Davies is pictured wearing it pink this week to support the Breast Cancer Campaign.

Everyone is encouraged to wear something pink on Friday October 30 to support the fight against breast cancer.

"Every year over 2,400 women in Wales are diagnosed with breast cancer," said Mr Davies. "Like many others, I know people who have lost friends and family members to the disease.

"I would like to encourage everyone in Pembrokeshire to support wear it pink on October 30, to raise valuable funds for breast cancer research."

Last year over one and a half million people took part in wear it pink to help improve survival rates for the one in nine women who experience breast cancer during their lifetime. This recession busting fundraiser is affordable and easy to take part in, giving everyone the chance to help make a difference.

*To take part in the UK's original and best pink day call freephone 0800 107 3104 or visit www.wearitpink.co.uk and register to receive your free fundraising pack now.