Paul Davies, AM for Preseli Pembrokeshire is joining forces with Breast Cancer Campaign to raise awareness of its award winning fundraising event, wear it pink day, supported by Vanish.

On Friday 28 October 2011 supporters in schools, colleges and businesses throughout the country are encouraged to don an item of pink in support of the campaign and donate £2 to fund innovative, world-class breast cancer research.

Last year hundreds of thousands people took part in wear it pink to help improve survival rates for the one in eight women who experience breast cancer during their lifetime.

Paul Davies said, "It is estimated that there are around 22,000 women and 150 men in Wales that have been diagnosed with breast cancer. I know people who have lost friends and family members to the disease and would like to encourage everyone in Pembrokeshire and throughout the country to support wear it pink on October 28, to raise valuable funds for breast cancer research."

To take part in the UK's original and best pink day visit www.wearitpink.co.uk and register to receive your free fundraising pack now. Wear it pink is supported by Vanish, which has committed to raising an incredible £250,000 for the charity this year.