A local campaign across Pembrokeshire and Carmarthenshire aimed at specifically tackling loneliness and isolation has been backed by Preseli Pembrokeshire Assembly Member Paul Davies. On 9th May, the Campaign to End Loneliness launched ‘Be More Us’ or ‘Gyda’n Gilydd’ a movement to inspire people of all ages to celebrate taking the chance to connect.

Mr Davies said, “Loneliness and isolation can have such a devastating impact on people’s lives, particularly those living in more remote, rural areas where opportunities for social interaction are more limited. It’s a serious health concern that needs to be addressed and so we must all consider ways in which we can support our ageing population and encourage them to be more involved in the local community.”

He added. “In Pembrokeshire, the Campaign to End Loneliness is working with businesses and organisations to help raise awareness of this problem and encourage them to do more to address this challenge. For my part, I will be raising this matter with Welsh Government Ministers and asking for support to increase opportunities for older people in the community.”