Preseli Pembrokeshire Assembly Member, Paul Davies is calling for Pembrokeshire to become more dementia friendly, following new figures published by the Alzheimer's Society that show that by 2015, more than 44,000 will be living with dementia in Wales.

Mr Davies said, "We know that at present there are over 1200 people living with dementia in Preseli Pembrokeshire, and while two thirds of people with dementia live in the community, fewer than half feel that they are part of it. People with dementia are affected in different ways and sadly, many feel constrained by the condition and are not confident enough to get out and engage in the area. We all have a responsibility to help create a community where existing services are more inclusive of people with dementia and I hope that in Pembrokeshire, we can create a much more dementia-friendly community."

He added, "The Welsh Government must do more to promote awareness of dementia in all shops, businesses and services so that all staff can better understand dementia on their high streets. I also hope that the Welsh Government will work with the local authority to develop community based solutions to support people with dementia in Pembrokeshire."