Local Senedd Members Paul Davies and Samuel Kurtz have warned that the tourism industry across West Wales is heading into its most challenging off-season in years, as a growing stack of financial pressures and new regulations converge at the worst possible time.
Alongside the Welsh Labour Government’s plans for a tourism tax and a new registration and licensing system for self-catering holiday lets, tourism operators in West Wales are already grappling with the the 182-night threshold for council tax, rising wage bills from the recent increase in the minimum wage, and higher employer National Insurance contributions.
With the holiday season now drawing to a close, many small coastal B&Bs, family-run cottages and rural retreats, businesses that rely heavily on strong summer takings, are facing a perfect storm of increased costs and reduced footfall.
Tourism representatives warn that the cumulative effect of these changes could be particularly damaging for Pembrokeshire, where the visitor economy sustains thousands of jobs and supports communities from Tenby to St Davids. There is growing concern that added layers of regulation could also deter casual hosts and smaller providers who are vital during peak periods and major local events such as Ironman Wales.
Preseli Pembrokeshire Senedd Member Paul Davies said: “Tourism businesses in West Wales have been clear about the challenges they face and yet rather than providing the support to these businesses, governments at both ends of the M4 have introduced measures that have added further pressure to the sector.”
“I have consistently called on the Welsh Government to engage constructively with tourism operators and to work collaboratively on solutions that will support local tourism businesses.”
“Ministers must listen to those on the ground, remove unnecessary regulations, and deliver practical support that ensures the long-term sustainability of the tourism sector in Wales.”
Commenting, Samuel Kurtz MS said:
“Tourism is the backbone of our economy in West Wales, and as we enter the quieter months many local businesses will be feeling the pressure more than ever.
“Instead of adding layers of costly red tape, the Welsh Government should be supporting operators who are already battling the 182-night threshold, rising wage bills and increased NI costs, all on top of reduced footfall as the season ends.
“I call on the Welsh Government to recognise that the cumulative effect of all of these changes is taking a devastating toll on the tourism industry, and for them to pause, listen, and rethink before more long-standing businesses are pushed to the brink.”
